Skip to main content

Posts

Position Paper 4 - Wild Card

From Clydesdales to Shamu If you had told me before this class that Anheuser-Busch and SeaWorld had any relation at all I would have thought you were crazy. This class has taught me that some companies will do anything to gain more publicity, and AB is one of those. Throughout my time in Publicity Media and Campaigns I have had the opportunity to complete research on many topics, but my favorite was my research I completed on Anheuser-Busch. I was extremely interested in it as my chosen topic for the branding position paper and learned more about the company than I could have imagined. I decided to take this knowledge and dive deeper into topics related to Anheuser-Busch that I had not discussed within my previous paper. When Anheuser-Busch acquired Sea World in 1989, they became the second largest theme park operator in America behind Walt Disney Co. AB had been in the theme park game since 1959, which for a brewing company, was already an oddity. Adding aquatic parks to the mix as ...
Post a Comment
Read more
Recent posts

Position Paper 3

 Anheuser-Busch Public Branding Branding is a key element in every business’s success. Design teams spend a lot of time and money dedicated to the specific brand logo in order to promote the company and its name. Having a quality logo helps keep a company in the public eye. Through many outlets, Anheuser-Busch does a good job at keeping its brand and specifically its logo in the spotlight. Anheuser-Busch was founded in the 1850s as a small neighborhood brewery and since then has transformed into a national presence. The company is headquartered in St. Louis, Missouri, where their name is a massive deal. They have many products that are almost household names at this point, including, but not limited to, Budweiser, Busch, and Michelob. Each product has its own sub logo within the Anheuser-Busch spectrum.      In St. Louis alone, the company works hard at keeping its brand very public. Their most notable effort is their large Budweiser logo sign on the I-64 highway i...
Post a Comment
Read more

Position Paper 2

  CELSIUS Image Enhancement Every single large name company recruits big name celebrities in order to promote their products. Everyone knows that Taylor Swift has a partnership with Coca-Cola, Kristen Bell is endorsed by Old Navy, and Robert Pattinson is a face of Dior. These large companies already have a name for themselves and do not need to use celebrities to promote their products, but it absolutely does not hurt. On the other hand, up and coming companies use celebrity partnerships to boost their name and promote their products. These partnerships are ones that definitely help promote the name of a newer or smaller company. Celsius is an example of a smaller company that has taken advantage of celebrity sponsorships to market their products. View this profile on Instagram CELSIUS Energy Drink (@ celsiusofficial ) • Instagram photos and videos Clesius’s largest name sponsorship is with Olympian Shaun White. Celsius featured White on their Instagram whe...
Post a Comment
Read more

Position Paper 1

St. Louis Blues Newest Demographic The more social media expands, the more people content is reaching. Companies are expanding their media to reach a larger demographic through the usage of expanding social media apps. Through this expansion, they are reaching a younger demographic and having to alter their content to stay ‘hip’. Much of this comes through the usage of humor on their social media accounts. The St. Louis Blues have been working to expand their media usage and last month got a little help when a TikTok about their holiday lookalikes on the jumbotron went viral. Receiving 3.4 million likes and 19.8 million views, this harmless TikTok gained the St. Louis Blues a lot of attention, without the company itself having to do much work. The Blues do a lookalike segment at every single game, usually each having a theme. The organization itself never publicly posts these videos; they keep it as an in-game experience. Despite them never publicly posting these videos themselves, th...
Post a Comment
Read more