St. Louis Blues Newest Demographic The more social media expands, the more people content is reaching. Companies are expanding their media to reach a larger demographic through the usage of expanding social media apps. Through this expansion, they are reaching a younger demographic and having to alter their content to stay ‘hip’. Much of this comes through the usage of humor on their social media accounts. The St. Louis Blues have been working to expand their media usage and last month got a little help when a TikTok about their holiday lookalikes on the jumbotron went viral. Receiving 3.4 million likes and 19.8 million views, this harmless TikTok gained the St. Louis Blues a lot of attention, without the company itself having to do much work. The Blues do a lookalike segment at every single game, usually each having a theme. The organization itself never publicly posts these videos; they keep it as an in-game experience. Despite them never publicly posting these videos themselves, th...