CELSIUS Image Enhancement Every single large name company recruits big name celebrities in order to promote their products. Everyone knows that Taylor Swift has a partnership with Coca-Cola, Kristen Bell is endorsed by Old Navy, and Robert Pattinson is a face of Dior. These large companies already have a name for themselves and do not need to use celebrities to promote their products, but it absolutely does not hurt. On the other hand, up and coming companies use celebrity partnerships to boost their name and promote their products. These partnerships are ones that definitely help promote the name of a newer or smaller company. Celsius is an example of a smaller company that has taken advantage of celebrity sponsorships to market their products. View this profile on Instagram CELSIUS Energy Drink (@ celsiusofficial ) • Instagram photos and videos Clesius’s largest name sponsorship is with Olympian Shaun White. Celsius featured White on their Instagram whe...