MM 4013 - Katherine Ledbetter

From Clydesdales to Shamu If you had told me before this class that Anheuser-Busch and SeaWorld had any relation at all I would have thought you were crazy. This class has taught me that some companies will do anything to gain more publicity, and AB is one of those. Throughout my time in Publicity Media and Campaigns I have had the opportunity to complete research on many topics, but my favorite was my research I completed on Anheuser-Busch. I was extremely interested in it as my chosen topic for the branding position paper and learned more about the company than I could have imagined. I decided to take this knowledge and dive deeper into topics related to Anheuser-Busch that I had not discussed within my previous paper. When Anheuser-Busch acquired Sea World in 1989, they became the second largest theme park operator in America behind Walt Disney Co. AB had been in the theme park game since 1959, which for a brewing company, was already an oddity. Adding aquatic parks to the mix as ...

 Anheuser-Busch Public Branding Branding is a key element in every business’s success. Design teams spend a lot of time and money dedicated to the specific brand logo in order to promote the company and its name. Having a quality logo helps keep a company in the public eye. Through many outlets, Anheuser-Busch does a good job at keeping its brand and specifically its logo in the spotlight. Anheuser-Busch was founded in the 1850s as a small neighborhood brewery and since then has transformed into a national presence. The company is headquartered in St. Louis, Missouri, where their name is a massive deal. They have many products that are almost household names at this point, including, but not limited to, Budweiser, Busch, and Michelob. Each product has its own sub logo within the Anheuser-Busch spectrum.      In St. Louis alone, the company works hard at keeping its brand very public. Their most notable effort is their large Budweiser logo sign on the I-64 highway i...